A breath of fresh air in a crowded 3dprinting market

I first saw this printer at the 2013 3dprintshow in London and it caught my eye immediately. This was different from other printers. This actually had good design as the core feature. Many times when looking at 3dprinters you see a strange attempt at a cross between a microwave and some space age structure. But in this case you simply see good design. All printers essentially do the same thing, print objects, but many neglect the product design aspect as this is usually an after thought, and in my opinion is a contributing factor to why the mainstream consumer are not yet embracing the technology. Many 3dprinters you just would not contemplate them in your homes. Some are even an eye sore. The beethefirst printer is different. Design is what sets it apart, this printer looks like it is right out of Apple’s design studio. Jonny Ive once said his aim was to ‘Design out the design’. The design has to be so good that it blends seamlessly with the user and is almost an afterthought. Here we have a 3dprinter that fits this ethos. It looks stunning and is timeless in its appearance. This printer has won many awards including best ‘Prosumer printer’ and best ‘consumer printer’ at the 3dprintshow 2014 and is gaining a reputation as one of the top players in the industry by being awarded the ‘Rookie of the year’ in Make Magazine. There’s a reason for this as well. This printer is by far the most user friendly 3dprinter that I have used and also the most consistent and reliable. From opening the box to 3dprinting the first part was 20 minutes. The user flow of setting this up, calibrating, loading the filament and printing the first part was flawless. A major issue with printers is the calibration of the bed, in this case it was as easy as clicking a mouse button. Everything about this printer has been designed with the user as the focus. Even down to the packaging of the product. When you open the box you are met with a message from beethefirst and the excitement of the unboxing process is like being a child at Christmas again. Every step of the experience brings happiness.

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I met with Diogo Quental at the 3dprintshow and the whole team have to be the most friendly bunch of people I have met in 3dprinting. At their stand was free hugs and ‘beescuits’, what more can you ask for! Friendliness and trust goes along way in the world of business. Diogo outlined some of the plans for the future of Beethefirst that includes expansion into the education market with a partnership with Nautilus and also myself as a Beta tester of their printer. I have put this printer through its paces for the past few weeks and it has delivered exceptional results. There used to be a time with 3dprinting when it was hit or miss if a print would be successful. Since printing on the Beethefirst I have not had one print failure and I have printed over 200 parts without needing to calibrate the bed.

As an educator myself, the area of 3dprinting in schools is still an uptapped market with no one clear printer taking the lead. The reason for this I believe is reliability and usability. I think Beethefirst could be a contender to lead in this market. Teachers and students need a 3dprinter that will work time and time again and not have to worry about if a print will be successful. Then there is the fact that this printer is a great case study for good design. When I teach Design and Technology/Product Design lessons, the design of a product is just as important as the functionality side of it. I inform the students that if a product doesn’t look good then it probably won’t sell. If users aren’t attracted to it then the likelihood is it won’t succeed. This looks good and you would be proud to have it on your desk.

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With more models planned for the future the direction of Beethefirst is extremely exciting and is one to watch closely. At the 2013 3dprintshow they had one small desk with a 3dprinter exhibiting. At the 2014 3dprintshow they dominated the show floor with the biggest stand. What will 2015 bring?

For more information visit their website https://beeverycreative.com/

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